VITRINE was a contemporary art gallery focused on artistic experimentation and emerging interdisciplinary practices. The gallery was founded in 2010 in a 16-meter vitrine in Bermondsey Square, London, which was continued until 2024. Over these years, VITRINE operated across further spaces between London, UK and Basel, Switzerland; Bermondsey Street (2012-2015); Basel (2016-2024); and Fitzrovia (2022-2024). VITRINE also ran a digital space (2020-2023).

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The gallery spaces in Bermondsey Square and Basel's Vogesenplatz were transparent, allowing all exhibitions to be viewable 24/7 from the surrounding public squares. The programme and promotion was furthered through international satellite exhibitions, gallery collaborations and art fairs.

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VITRINE established a reputation as a selector and nurturer of new international talent, developing artists’ careers and supporting the evolution of their ideas. We advised international clients and represented a core group of artists - from the UK, Switzerland, Europe, Asia, Latin America, and the US.

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VITRINE was committed to championing artists and diversity. The programme was focused on interdisciplinary approaches in a variety of media, concentrating on artists working in installation, sculpture and performance, many who address contemporary socio-political issues. We showcased practices that flourish site-responsively, in alternative environments to the traditional white cube, and that are often underrepresented in the art market.

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VITRINE developed a hybrid business model early on, which allowed the organisation to remain versatile. Work in the public realm and commitment to supporting artists allowed access to public and private funding, which was carefully used over our history for artistic production for specific projects. VITRINE built an extensive portfolio of outdoor sculpture, including having founded and run Sculpture At, Bermondsey Square (2014-2018).

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VITRINE was collaborative and joint exhibitions with international peer galleries at VITRINE Bermondsey ran from 2023-2024. These activities opened dialogues with like-minded international organisations.

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VITRINE was a member of the New Art Dealers Alliance (NADA).

VITRINE was a member of the Gallery Climate Coalition (GCC).

Our aim since foundation, has been to capture a sense of the diversity of emerging contemporary art practices and to disseminate this to the widest audience. At the heart of our activity has been an unwavering commitment to nurturing artists through exhibition-making and representation; supporting entry to the international art market and creating a platform for artistic experimentation.

— Alys Williams, VITRINE Owner and Founding Director