VITRINE is pleased to announce the opening of a second gallery space in London in the heart of Fitzrovia on Riding House Street. The space will be launched with the first exhibition in Europe of Brazilian-American artist Sacha Ingber, opening on 13 May during London Gallery Weekend 2022's West End Gallery Day.
VITRINE Fitzrovia is a 850 square foot ground floor gallery space, with a lower floor viewing room and office. As compared to our spaces in Bermondsey and Basel, VITRINE Fitzrovia is a more conventional gallery with opening hours, yet glass remains a defining feature of the architecture with windows flanking the exhibition space.
Following the gallery's 10th anniversary in 2020 and VITRINE Bermondsey needing to pause activity due to renovation work (set to reopen in 2023), VITRINE has used this moment as an opportunity to make an exciting shift in our activity to do something new. We will be developing our programme, artists and audience in a different and more central area of London; a city in which VITRINE was founded and has been located for over a decade.
The inaugural exhibition will be followed by Nicole Bachmann's presentation for Performance Exchange 2022 (8-10 July).